What are responsive websites?
Responsive web design or RWD is simply a web design approach. It modifies websites in such a way so as to provide the user an interactive experience. This is applicable across many devices such as mobile phones and computers.Companies related to web design in Dubai also use this responsive approach which makes it easy to view pages, scroll quicker and provides an overall easy navigation. In today’s world, due to the immense mobile data traffic, sites which use responsive design approach are given a much higher preference as opposed to those which don’t. Responsive websites use flexible images, the fluid grid concept which sizes the website accordingly and media queries.
Importance of responsive websites:
Listed below are some reasons why responsive websites are preferred in most countries of the world such as Dubai.
- Better user experience:
Every website aims to provide utmost customer satisfaction. Thus, responsive website designing is extremely important to ensure that the customer has a comfortable browsing experience.Companies that are related to web design in Dubai incorporate fluid movement of content on the screen which makes it more flexible for the user. It also provides optimal usage irrespective of the device used and is utilized by professionals and students alike.
- To increase visibility:
One of the important features of responsive website design is that a single website can easily be managed by means of a couple of hypertext links. Also, the SEO or the search engine optimization technique can be used which, though on the expensive side, helps focus on a single website.SEO content helps improve the search engine ranking and if the website uses responsive design, it increases the chance of the content appearing as a result on the search engine.
- Business growth:
A responsive website is still practically a new concept. Using that design will help stay ahead of other business competitors. A reason to do so is because often, business owners are skeptical about investing in new technology. However, people have now started using the internet like never before. Online shopping has become the “it” thing and if a website can cater to the needs of the customers efficiently, the revenue of the website will increase manifold. Thus, it is extremely important to incorporate responsive website designs.
Apart from this, there’re some other reasons why it is important to have a responsive website. These include:
- It increases the relevance of your website as a responsive website tends to use state of the art technology. This is beneficial as it gives users the right impression that the products are also of a high quality.
- The efforts to make the website are lesser as one website can be compatible on different devices. Hence, all the efforts are utilized in making the website better, rather than making different layouts for different devices.
- Using one single responsive site means that there is no necessity to maintain or track user journeys, redirections and conversion paths. All the tracking is consolidated into a single report which makes monitoring the same more efficient.